For the launch of the new LG G5 phone, Taxi Toronto asked us to create a commercial to feature the 135 degree wide angle lens.

First up was the need to shoot the phone and create interest in a three dimensional world. To do this, we attached the phone to our Motion Control Rig so we could control the spins and tilts of the phone with precision.

For the second part of the commercial, we needed to shoot the phone and a hand model being used in different situations. Stock footage was used for the locations, while we shot the phone and hands in our studio. To feel as if we were actually in the scenes, our talented DP and Director Eric Whipp matched the lighting on the hands and phone in our studio, to the lighting in the stock footage.